The launch run for Waldron Commerce Center Building 2. Each post is written in the broker's voice and paired with an image and a send time. Each has one job.
Rear-load, 32' clear, eight docks and a drive-in.
Four in the launch run, plus a leased post drafted and held.
Weekday mornings, when tenants' operations people check their feeds.
The last post drives this. Every comment gets a reply within the business day.
| Date | Post | Account | Image | Its one job |
|---|---|---|---|---|
| Mon Oct 12 | Just listed | Broker, reshared by the firm | Aerial | Announce, link the flyer |
| Wed Oct 14 | The building | Broker | Interior | Specs for the operations reader |
| Tue Oct 20 | Market context | Broker | Graphic | Why this size is scarce |
| Thu Oct 22 | Tour day invite | Broker and firm | Dusk exterior | Fill the Oct 29 tour |
| Held | Leased | Broker and firm | Aerial | Only with both sides' approval |
One fact sheet feeds every post, the flyer and the listing sites, so the numbers never disagree.
"Thrilled to announce an incredible new opportunity! This premier, state-of-the-art facility is a game changer for the I-24 corridor. Don't miss out!"
"Just listed: 48,000 SF of rear-load industrial in La Vergne, three miles off I-24. 32' clear, eight docks and a drive-in, delivering in January."
Lead with what it is, where it is and the one spec that matters. A tenant's operations lead can tell in one line whether to keep reading.
Just listed: 48,000 SF of rear-load industrial in La Vergne, three miles off I-24.
Waldron Commerce Center Building 2 delivers in January with 32' clear height, eight dock doors and a drive-in, and a 130' truck court. It's built for a user who needs 30,000 to 50,000 SF and its own dock wall.
Specs and the floor plan are in the comments. Happy to walk anyone through it.
Inside Building 2 at Waldron Commerce Center.
32' clear. 52' x 50' column spacing. ESFR sprinklers. LED high-bays on motion sensors. A 2,400 SF spec office that can be finished to suit.
Every foot of clear height above 24 is storage the tenant doesn't pay extra rent for.
The smallest buildings along I-24 South are the hardest to find right now, and rear-load with real clear height is harder still.
Of the six rear-load options under 50,000 SF available today, two have 32' clear. Building 2 is one of them, and it's the only new one.
Tour day, Thursday October 29, 10:00 to 2:00.
Building 2 is under roof with the docks set. Come walk the floor before the office is finished and see where the racking would go.
Comment or message me and I'll put you on the list. Parking on the north side.
| Likely comment | Reply, in the broker's voice |
|---|---|
| "What's the asking rate?" | "Happy to share. Sending you a message with the rate and the flyer." |
| "Can it be split?" | "It's designed for one user, but the landlord will look at two at 24,000 SF each. Message me and I'll send the demising plan." |
| A broker tags a client | "Thanks for the tag. Glad to coordinate a tour on the 29th or any day that works." |
Leased: Building 2 at Waldron Commerce Center, all 48,000 SF, to [tenant], a regional [industry] distributor.
[Tenant] moves in [month] and consolidates two older buildings into one with 32' clear. Thank you to [landlord] for a building that leased before it was finished.
Written during the launch so it's ready the day the lease signs. It posts only after the tenant and the landlord both approve the wording and the name.
Now leasing: Waldron Commerce Center Building 2. 48,000 SF of rear-load industrial in La Vergne with 32' clear and a January delivery. Avery Collins has the details.
Shorter, third person, and it hands the reader to the broker. The firm page amplifies. The broker's post is the one that gets the conversation.
| Post 1 | Aerial of a white rear-load warehouse with trailers at the docks, wooded hills behind. |
| Post 2 | Empty warehouse interior with tall ceilings, LED lights and a row of dock doors. |
| Post 3 | Graphic: six available buildings, two with 32-foot clear height, one new. |
| Post 4 | The warehouse at dusk with dock doors lit and an empty truck court. |
| Post | First comment, posted by the broker right after | Link goes to |
|---|---|---|
| 1 · Just listed | Flyer, floor plan and site plan: [link] | Listing page with the PDF |
| 2 · The building | Full spec sheet, including power and the slab: [link] | Spec sheet PDF |
| 3 · Market context | How the six were counted: rear-load, under 50,000 SF, available now, I-24 South. | No link, method only |
| 4 · Tour day | Pick a time on the 29th: [link] | Booking page, 20-minute slots |
Links go in the first comment rather than the post itself, so the post reads clean and every link points to one current file.